Using webhooks with AI Agents

What this enables

When an AI Agent processes a post, comment, or contact and its output matches a conditional rule, it can push the full data — plus the AI's analysis — to a webhook endpoint. Your receiving system gets both the raw social data and the AI's judgment in a single payload.

Common uses:

• Push AI-qualified contacts to a data warehouse with the agent's ICP score attached

• Route comment analysis to an automation platform (Make, n8n, Zapier) for custom downstream workflows

• Send AI-enriched contact data to systems not natively integrated with the platform

Setting up a webhook action in an AI Agent

1. Open an AI Agent and go to the Actions step.

2. Add a conditional action.

3. Set your condition (e.g. AI output equals TRUE).

4. Choose Send to Webhook as the action.

5. Select your webhook from the dropdown.

6. Optionally add a Message Template — a custom text field that appears in the payload alongside the AI response. Supports variables: {llmResponse}, {author}, {company}, {postContent}, {contactName}.

7. Save the agent.

When the condition fires during a Signal run, the webhook receives the payload immediately.

What's in an AI Agent webhook payload

All AI Agent webhook payloads include an ai_analysis block alongside the standard data:

ai_analysis: agent_name — name of the AI Agent that processed this item response — the raw output from the LLM custom_message — your message template with variables filled in (if configured) processed_at — timestamp of when the agent ran 

The rest of the payload matches the standard format for that data type:

Deduplication

AI Agent webhook actions have a 30-minute cooldown per item. If the same post, contact, or comment triggers the same agent's webhook within 30 minutes, the second delivery is suppressed. This prevents duplicate notifications when a Signal re-processes items with new engagement data.

Combining webhook with other actions

A single conditional rule can trigger multiple actions. For example:

• If output equals BUYER INTENT:

  • Send to Slack (native integration — for immediate team notification)

  • Send to Webhook (for CRM inbound or automation platform)

  • Save as enriched contact

All three fire from the same rule on the same agent run.